PWA University

PWA University logoWRITEWords is pleased to be a recommended supplier of lessons to the Performance Warehouse Association’s acclaimed PWA University program. In 2009, WRITEWords supplied lesson programs for Thermo-Tec, Inc.(3 lessons), Hedman Performance Group (2 lessons), PRW Industries, Inc.(2 lessons) and Flaming River Industries (2 lessons).

PWA University LessonThis educational program, built by eTool Developers (Grand Haven, Mich.) (, trains phone sales and jobber-retailer counter sales people about the companies and the products they sell. Introduced in mid-2007, the PWA University has in excess of 100 lessons from leading specialty automotive aftermarket companies, and over 8000 individuals have received training.

As these individuals receive manufacturer directed training, their effectiveness to their employer increases, and the results are increased confidence, improved sales efficiency, improved sales volumes, reduced returns and more satisfied customers. It also results in improved customer return business due increased confidence in a trained sales team.

The manufacturer sees the benefits of reduced returns and improved sales.

To learn more about this important industry program, go to the PWA website –